Note: Salty Stay is already a business owned and operated by Jay. He is looking for an operator to expand into a different property management niche utilizing the Salty Stay brand and focusing on beach communities only. 

Business Concept: Scalable all-in-one design, install and management platform to provide a better experience to vacation renters and to increase revenue for property owners.

Product Opportunities:

Here's product opportunities for a business that partners with short-term rentals to redesign properties for higher value and appeal, with a focus on scalability.

Design-as-a-Service

Here are several scalable product opportunities for a business that partners with short-term rental (STR) owners/operators to redesign properties for higher value and renter appeal:

1. Modular Interior Design Packages (Subscription or One-Time)

• What it is: Curated, pre-designed room packages (e.g. “Boho Beach Studio,” “Modern Mountain Escape”) with shoppable links or bundled purchasing.

• Scalability: Easy to replicate across thousands of properties, shipped flat-pack or drop-shipped.

• Revenue model: Markup on furniture, affiliate commission, or subscription (for rotating design themes).

• Value-add: Saves hosts time, ensures cohesive design, boosts listing appeal.

2. Digital Redesign & Virtual Staging Services

• What it is: Online design service where property photos are virtually restyled and enhanced for listings.

• Scalability: Fully remote; design templates and AI-assisted design tools can handle volume.

• Revenue model: Per room or per property pricing; upsell into full furnishing support.

• Value-add: Great for budget-conscious hosts wanting to test new looks before investing.

3. Smart Tech + Design Bundle

• What it is: Integrates smart home tech (locks, lighting, temperature, voice assistants) with minimalistic, modern design upgrades.

• Scalability: Bundled kits are easy to ship and install.

• Revenue model: Product sales + installation/activation fees.

• Value-add: Enhances guest experience and operational efficiency.

4. AI-Powered STR Design Advisor

• What it is: A SaaS tool that evaluates listing photos, guest reviews, and competitive properties to generate tailored design improvement suggestions.

• Scalability: Fully software-based; freemium or pro subscription.

• Revenue model: Monthly fee; lead generation for affiliate sales or service upsells.

• Value-add: Data-backed design decisions to boost ratings and bookings.

5. Design-Driven Brand Packages for Multi-Unit Hosts

• What it is: Visual identity kits (logos, color palettes, naming, photography direction) + interior guidelines for hosts with multiple units.

• Scalability: Templates with some customization; packaged for property managers or STR “micro-brands.”

• Revenue model: Tiered pricing; retainer model for updates.

• Value-add: Builds brand consistency, which can justify higher nightly rates and loyalty.

6. Furniture Leasing or Rent-to-Own for STRs

• What it is: Monthly furniture packages tailored for STRs with damage-resistant, on-trend pieces.

• Scalability: Partner with manufacturers and logistics networks.

• Revenue model: Recurring revenue; option to buy out after term.

• Value-add: Lowers upfront cost, easy upgrades, ideal for hosts scaling units.

7. Guest Experience Upgrades Kit

• What it is: A turnkey box of touchpoints like scent diffusers, welcome materials, linens, curated local art, or coffee station setups.

• Scalability: Assembly via fulfillment partner; repeatable.

• Revenue model: Direct-to-host sales, affiliate sponsorships.

• Value-add: Increases reviews and referrals through improved first impressions.

8. Eco-Friendly or “Green Stay” Redesign Services

• What it is: Design upgrades with a sustainability focus—reclaimed materials, water-saving fixtures, and low-impact textiles.

• Scalability: Develop strategic supplier relationships; ideal for eco-conscious markets.

• Revenue model: Service fees + green certification consulting.

• Value-add: Attracts sustainability-minded travelers and aligns with ESG goals.

Bonus: Partnership with STR Platforms or Property Management Tools

• Integrate your services into platforms like Guesty, Hostfully, or Airbnb-friendly real estate agents as value-adds for their users.